Nice to Meet You😌

Asher is a content strategist & UX writer who loves wordplay, collects art toys, and writes bad to mediocre poetry.

LinkedIn  πŸ–ŠοΈ Twitter


What I Do

My name is Asher Lee Sherman (formerly known as Angela). I'm currently a Content Strategist/Writer in edtech at EAB. I bring together research insights, branding, and strategic planning to produce powerful content, digital copy, and in-app text that speaks to the right audiences. Using my hawk eye for detail and growing UX/content design skills, I seek to solve problems for the user and business. 

In what feels like a previous life, I was a college admissions consultant and editor/translator living in Seoul, South Korea. After 6 years abroad, my transition into UX was propelled by an appetite for challenging, transformative life experiences. In mid 2020, I completed UX Writing Fundamentals, a certification course by UX Writer's Collective, as well as UX Writing Academy by UX Writing Hub. Since then, I've continued working on diverse projects across the higher ed, ecommerce, and nonprofit spaces.

Career Highlights

I've done these jobsπŸ’»

  • Content Strategist/Designer
  • UX Writer
  • College Admissions Consultant
  • Editor & Proofreader
  • Language Quality Assurance Tester for a rougelike game
  • Korean-English Translator
  • Editor-in-Chief of a graduate student publication
  • Graduate Teaching Assistant

I've worked with these companies and peopleπŸ’Ό

  • EAB
  • Baola
  • Lucid Fox
  • Reboot & Recover
  • Krafton Game Union
  • InGenius Prep
  • Seoul Metropolitan Government
  • ASEAN-Korea Centre
  • consulting, publishing, and webcomic companies
  • working professionals and students

I've studied at these schools🍎

  • The University of Chicago in Illinois, where I realized my interest in East Asian/international studies after 2.5 funny-but-kind-of-awful years doing pre-med
  • PNU International Language Institute in Busan, South Korea, where I learned 1000 hours of Korean (hardcore mode!)
  • Yonsei Graduate School of International Studies in Seoul, South Korea, where I conducted research on mixed race identity through funding from the Korean Government Scholarship Program

Random Tidbits

Celebrating a friend's bday with cafe lattes, rainbow cakes, and art toys

Playing with the SNOW app filters

"On Wednesdays, we wear black."

What I'm Up To

☁️ practicing minimalism, mindfulness, and less is more
✍️ writing cathartic creative nonfiction and poetry
πŸ“• admiring Field Notes and scribbling in bullet journals
🎡 failing to 

Personality Thingies


Current Bookshelf

To read and reread


Using Format