Hi, I'm Asher✌🏻

Content Strategist & UX Writer


I create content, website copy, and in-app text that strives to meet user needs and business goals.

I bring together content-savvy design and writing skills with 4+ years of previous experience in client-facing environments. Whether I'm reimagining the connections between a set of webpages or improving brand messaging through voice/tone, I advocate for usability and clarity. In my current role at EAB, I help redesign higher education .edu websites, improving engagement with different target audiences.

See my portfolio below👇🏻


UX Portfolio

UX Research, UX Writing,
and Content Design Projects

HANDSHAKE PROJECT TRACKER APP

UX Writing

Revising the in-app text and design for two user flows

BAOLA BRAND & WEBSITE REDESIGN

UX Writing & Content Design

Creating a brand personality and website mockups

LUCID FOX CUSTOM WEBSITE PACKAGE

UX Research

Developing personas/journey for a website product

FUTUREYES CONCEPT PROJECT (Part 1)

UX Research

Designing an ecommerce store from scratch

FUTUREYES CONCEPT PROJECT (Part 2)

UX Writing & Content Design

Designing an ecommerce store from scratch

CONTENT & COPYWRITING

Web copy, blogs, ads, etc.

A collection of writing samples from diverse projects

REBOOT & RECOVER WEBSITE REDO

UX Research & Writing

Helping a nonprofit improve its copy and site usability

Using Format